Reading Answers - Persuasion And Smell Ielts

A commercial rather than moral experiment was undertaken with footwear. Two identical pairs of branded running shoes were placed in two different rooms, one of which contained scent previously shown to create positive feelings and one which had no scent added. Eighty-four per cent of participants in the study reported back that they were more likely to buy the running shoes in the room with the scent. An interesting additional finding was that the study's participants estimated that the running shoes in the scented room were $10 more expensive.

The Power of Smell in Persuasion