Should we expand the section on how to target this demographic? Share public link
As the world’s largest Muslim-majority country, modest fashion is a powerhouse industry driven by young designers and influencers. Hijabi youth mix traditional modesty with Western streetwear, Japanese high-fashion, and pastel "Korean-style" aesthetics, proving that religious identity and high fashion coexist seamlessly. Should we expand the section on how to
Youth are increasingly seen wearing traditional wraps ( kain ) with modern sneakers and oversized tees, a trend popularized by communities like Remaja Berkain. and pastel "Korean-style" aesthetics
From youth-led beach cleanups (popularized by groups like Pandawara Group) to campaigns against deforestation in Kalimantan and Papua, Gen Z Indonesians are hyper-aware of environmental issues. They are increasingly voting with their wallets, supporting local, eco-conscious, and sustainable brands. and sustainable brands.