Do not just hunt for the next deal. Farm your existing network to uncover deep, institutional partnerships.
Before attempting to grow, leaders must objectively assess if their current resources (human capital, technology, capital) can support their strategic ambitions. business development ahmed taher pdf
While many professionals confuse it with transactional sales, academic and corporate pioneer Dr. Ahmed Taher —a Professor of Marketing at The American University in Cairo (AUC) and The German University in Cairo (GUC) —defines it as an overarching framework for sustainable enterprise growth. His textbook, Business Development: Strategic Growth Management (co-authored with Dr. Hatem El-Zuhairy), has become a fundamental curriculum piece for MBA programs across the Middle East and Europe. Do not just hunt for the next deal