The international chain moved from a generic serif logo to Krungthep UPD Variable. Result:
With iOS 6 and 7, Krungthep was optimized for Retina displays. Apple re-tuned the stem thickness, reducing weight for better readability on backlit screens. This update also added specific to Thai-Latin mixed text, reducing awkward spaces. krungthep font history upd
Below is an in-depth exploration of the history, design characteristics, and cultural legacy of the Krungthep typeface. The Origins: A Digital Bridge to Thailand The international chain moved from a generic serif