To fully understand Ghaat Ghaat Kaa Pani , one must understand its home: Nuefliks. Launched in 2019, Nuefliks positioned itself as a subscription-based video-on-demand platform. Unlike family-oriented platforms, Nuefliks carved a niche for itself by focusing on "bold" and "adult" content. The platform gained a reputation for its catalog of exclusive Hindi originals, offering over 90 exclusive shows and boasting more than 600 hours of content across original shows and movies.