In 2019, Kaif turned entrepreneur by launching Kay Beauty, India’s first celebrity-led makeup brand. Built on the philosophy of "It's Kay to be You," the brand focuses on inclusivity, skin-loving ingredients, and high-performance products. The venture has grown into a major commercial success, establishing her as a serious business leader in the beauty industry.
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In the realm of entertainment, Kaif has left an indelible mark on Indian pop culture, primarily driven by her exceptional dancing abilities and stage presence. In 2019, Kaif turned entrepreneur by launching Kay
In 2019, Kaif launched , India’s first celebrity-led makeup brand. Instead of simply lending her name to a label, she acts as an active founder involved in product formulation and marketing. " the brand focuses on inclusivity
