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The cracks in the organization began to show publicly in the late 2010s. As more women came forward, the narrative shifted from "amateur modeling gone wrong" to systemic fraud. The lawsuits argued that the methods used to recruit talent were predatory. Promises of earning between $2,000 and $6,000 for roughly 30 minutes of filming were used to lure young women facing financial hardship. The victims were often transported across state lines, which raised the legal stakes to a federal level regarding sex trafficking.