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Over-the-top (OTT) streaming continued to be the primary engine of growth as traditional cinema struggled to return to pre-pandemic levels. Rapid Expansion : Online video subscriptions saw a staggering 35% growth

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Netflix’s South Korean survival drama Squid Game became a global juggernaut, capturing over 1.65 billion hours of viewing in its first 28 days. It proved that non-English language content could achieve unprecedented mainstream dominance in Western markets. Over-the-top (OTT) streaming continued to be the primary