Offices, relationships, gossip, and political revolutions are fueled by the tiny, clay cup of sweet, spicy, milky tea. Chai is a verb. You don't just drink chai; you "step out for chai." It is the great equalizer. The billionaire in a suit and the security guard in his khaki uniform both squat on the same plastic stools outside a street stall to sip the exact same brew.

: Expanded coverage of web design and social media layouts.

Contrast means making different elements look distinctly different. It draws the eye and establishes visual hierarchy.