Hyundai has a history of investing in bespoke typography to differentiate its sub-brands. For example:

The development of the Hyundai Harmony typeface began as a strategic initiative to consolidate the visual presentation of Hyundai Motor Group affiliates, vendors, and supply chain partners.

"Discover the symphony of typography with Hyundai Harmony M Font"

When the typeface was finally loaded into the first concept car, it didn't shout. It sat quietly on the screen, sharp and clear due to its , making it perfectly legible even at high speeds or in bright sunlight.