If you’ve been doom-scrolling through TikTok, Instagram Reels, or Twitter (X) lately, you’ve probably stumbled upon a very specific, bizarre, and highly controversial phrase:

The internet is currently buzzing with the latest viral sensation involving popular content creator Vivi, known by her social media handle sepibukansapi. Her newest video, which features her interacting with a Better brand sandwich biscuit and a glass of milk, has sparked a massive wave of engagement across TikTok, Instagram, and Twitter.

However, when you combine: