The term "mad movie" is often used to describe films that are eccentric, unconventional, and sometimes even bizarre. These movies often feature characters who are outsiders, misfits, or rebels, and their stories are frequently non-linear, fragmented, or surreal. The rise of mad movies can be attributed to the changing tastes and preferences of film audiences, who are increasingly looking for something new and different. Bollywood has been at the forefront of this trend, with films like "The Lunchbox" (2013), "Queen" (2013), and "PK" (2014) showcasing the industry's ability to produce innovative and thought-provoking cinema.

Regional films are investing heavily in technical excellence, often surpassing Bollywood in VFX and action choreography.

: Mad movies prioritize how a scene feels over whether it makes logical sense. A hero fighting a hundred men at once might defy physics, but it perfectly translates the emotional stakes of the moment.